Interactive games that extend brand characters into digital play
Created By James – Web Development and Graphic Design
Gabby's Girls & More
Full brand identity, character and scene illustration, book layout, interactive web games, and merchandise design for a children’s book series — built from the ground up with a consistent, joyful visual language across every touchpoint.
Full
Character & Scene Illustration
Multi
Book Interiors Formatted
Custom
2 Custom Fonts Designed
360°
Brand System — Digital to Print
Client
Gabby’s Girls & More
Role
Web Designer, Developer & Brand Designer
Platform
WordPress + Elementor
Audience
Overview
A complete creative universe — built from a single story.
Gabby’s Girls & More required more than a logo — it needed a fully realized visual world that could live across books, screens, merchandise, and physical products. Every element, from custom typefaces to animated logos to interactive games, was designed to feel cohesive, age-appropriate, and deeply connected to the child who inspired the series.
Areas of Work
01
Brand Identity & Logo
Developed the full brand identity including logo design, animated logo, vibrant color palette, and two custom whimsical typefaces — all centered around a heart motif meaningful to the series’ origin story.
02
Character & Scene Illustrator
Created original character designs and full scene illustrations for multiple books in the series — developing a consistent illustration style that brings the stories to life for readers ages 2 to 10.
03
Book Layout & Formatting
Designed and formatted the interior layouts for multiple titles in the series, integrating illustration and typography into a polished, print-ready format suitable for both physical and digital distribution.
04
Interactive Web Games
Built multiple interactive children’s games for the brand’s website — extending the series’ characters and themes into an engaging digital experience designed to captivate the same young audience.
05
Merchandise & Stationary
Designed a full suite of branded merchandise and custom stationery, carefully selecting concepts that translate seamlessly between digital displays and physical apparel for a cohesive brand presence.
06
Animated Logo
Produced a dynamic logo animation using playful shapes and movement — designed to immediately capture the attention of young viewers and reinforce the brand’s energetic, child-centered identity.
Mobile Design Process
Two designs. One cohesive brand
Automatic responsive scaling wasn’t sufficient for a brand this visually specific. Using Elementor, the desktop and mobile experiences were each designed independently — same vibrant identity, same playful energy, but each layout purpose-built for its platform. Mobile wasn’t adapted from desktop; it was rebuilt from scratch in Elementor’s mobile settings to ensure the Gabby’s Girls world translates just as beautifully on a phone as on a screen.
- Desktop layout designed for full visual storytelling and brand immersion
- Typography, imagery, and spacing re-optimized for smaller screens
- Mobile layout rebuilt from scratch in Elementor’s mobile settings
- Brand consistency and playful character maintained across both platforms
Featured Focus
Brand & Atmosphere
One visual language across every touchpoint
From the first page of a book to a piece of branded apparel to an interactive game on screen — every element of the Gabby’s Girls & More brand was designed to feel like it belongs to the same world.
2 custom typefaces designed with a whimsical, child-friendly character
Character and scene designs consistent across all book titles
Print-to-digital consistency across books, merch, stationery, and web
Do you like this design? I’d love to the opportunity to create a version for your brand.