Digital Transformation & Accessibility Leadership

Managing and evolving the full web ecosystem for Chandler Unified School District — 45 school sites, a district portal, and all department pages — while spearheading the organization’s first district-wide WCAG 2.1 AA compliance initiative.

45+

Sites Managed

120k%

Enrollment Traffic Lift

38k→5k

Pages Reduced

45

Webmasters Trained

Organization

Chandler Unified School District

Role

Web Strategist & Digital Communications Lead

Department

Marketing & Communications

Status

Current / Ongoing

Overview

One strategist. An entire district’s digital presence

Brought in to stabilize and grow the digital infrastructure of a large public school system, this role operates at the intersection of web design, communications strategy, content governance, and compliance leadership. The scope spans 45 school websites, the primary District portal, and all department-level pages — maintained, evolved, and strategically directed as an embedded team member within the Marketing & Communications department.

Areas of Work

Platform Recovery & Migration

Inherited a large-scale migration launched at only 10% effectiveness. Conducted a full infrastructure and design audit, corrected critical flaws, and stabilized the district’s entire digital presence.

Content Architecture & SEO

Reduced a bloated library of 38,000+ improperly formatted pages to under 5,000 — a streamlined, SEO-optimized architecture that drove a 120,000% YoY increase in enrollment page traffic.

Governance & Webmaster Training

Developed the district’s first standardized web guidelines, creating a consistent framework for 45 campus webmasters maintaining real-time information across all school sites.

Operational Oversight

End-to-end design, new project development, and daily maintenance of all 45 school websites, the District portal, and every department page — sole strategic owner of the district’s digital ecosystem.

Featured Focus

Accessibility & Compliance

Spearheading district-wide WCAG 2.1 AA compliance

Leading the organization’s first structured effort to bring all 45 school sites and the District portal into full WCAG 2.1 AA compliance — from executive strategy to hands-on training.

Authored the executive briefing presented to district leadership — outlining the compliance landscape, legal context, and recommended path forward

Developed the district-wide strategic roadmap for phased WCAG implementation across all sites

Serving as primary accessibility decision-maker within Marketing & Communications

Intentional dual-platform design ensuring the atmosphere translates on desktop and mobile equally

Do you like this design? I’d love to the opportunity to create a version for your brand.